Green Luxury: 2010 Lexus HS 250h U.S. Pricing Announced

The 2010 luxury hybrid sedan from Lexus, the HS 250h, has been selling like sushi looking at the pre-order sales in Japan. The Japanese car maker has revealed the sticker price of the dedicated hybrid for the U.S. market starting at $34,200. It is positioned as an entry level luxury green ride and they are aiming to sell about 25,000 units of the HS 250H for its first year off dealerships.

Positioned as a luxury vehicle, there is really no reason to compare the price of the Lexus HS 250h to the Prius II because you will see a whopping difference of $12,000. If you will look at the premium variant of the HS 250h, you will be looking a top up of $36,970.

The luxury hybrid is definitely not for owners who are looking for a cheaper buy. Prius V has a starting sticker price of $27,270 and can go fast up to $32,500 or more if you take in options like the package for a solar roof. Looking at the brands and badges on the car, a wise and stylish buyer might look into the direction of the Lexus.

When you talk about fuel mileage though, there is no competition. The Prius is far more efficient with a mileage of 51mpg on city driving and 48mpg cruising on the highway. The HS 250h runs at 35mpg in the city and 34mpg along the highway.

The HS 250h though has several options it can give the buyer that a Prius cannot offer. The luxury hybrid vehicle has a Remote Touch system and Safety Connect technology which are beyond the turf of the Prius.

The prices for the high-end Prius and the entry level HS 250h may be overlapping but the target market quite different with the latter looking for owners who go for entry level luxury with advantage on efficiency over the premium competitions.